Referral Friend is a Microsoft recruitment campaign designed to encourage employees to refer acquaintances they believe would be a strong fit for open roles, with a reward offered for successful referrals. The campaign concept is inspired by the story Where’s Waldo, using a fun and cheerful theme to highlight the challenge of finding the right candidate. This project was created with AI tools, from designing Waldo-style characters to creative content and copywriting.

Tools: Midjourney + ChatGPT