Well-being is a JFROG campaign designed to encourage employees to participate in sports activities, such as yoga, and lifestyle lectures, all aimed at improving daily life, even within the work environment. The campaign includes full-day activities of various types held at the offices. The design language blends JFROG brand identity, like the frog icon, with lifestyle elements that represent the outdoors, calmness, and yoga. The campaign logo also reflects this concept by merging two font styles: one casual and personal, and the other more formal, while maintaining a clean and tight appearance.